Building and Supporting a People-Centered Culture

“When you go through New Employee Orientation (NEO) and watch the videos, you think ‘I’m not sure that’s really true—it’s a marketing video, right?’” says Laura Marks, Senior Talent Manager at Bluebeam. “The company just seems too fun. But it really is like that, because the people are really like that.”

What are the people at Bluebeam like? We’ve been known to have 4:00 pm brainstorming meetings over beer, board game battles over lunch, and outdoorsy meet-ups on the weekend. We passionately celebrate food-oriented holidays, and our emailed meme game is pretty strong.


So how does Bluebeam do it? While it would be pretty hard to capture ALL the things Bluebeam does differently to attract and maintain genuinely awesome people, we’ve decided to paint a little snapshot of Bluebeam’s unique cultural philosophy.

It starts with the hiring process.

“The biggest thing it boils down to is—would you want to work with this person? No matter how smart they are, or how great their pedigree is—is this someone you want to spend 40 hours with each week?” explains Carrie Greiff, Human Capital Generalist for Bluebeam.

The differences are small, but crucial. “We listen for nuances in personality and say, ‘You know what, they are going to be a fit here,’” Laura reveals. “We also don’t have a resume-scanning system that searches for keywords. A human being reads each cover letter and resume, which is very important, and we dig deeper into candidates who aren’t an exact match, but who we think could work.”

Bluebeam Chicago

Bluebeam Human Capital staffers enjoy applying a unique approach when they begin helping Bluebeam secure the right personnel. “My training here was so different!” Carrie laughs. “I worked somewhere years ago and we focused so much on the resume, the schooling, the job titles—just going line by line on everyone’s resume—I didn’t realize until I got to Bluebeam just how little time my old companies spent on the actual person and what they want to be doing.”

But why build what you can’t maintain? In its mission to create a uniquely enjoyable work environment, Bluebeam does more than just hire cool people. It supplants its methodical hiring approach with friendly environment-building initiatives.

“I love my job, but I don’t love ‘human resources.’ It has this connotation of being a gatekeeper, an enforcer of rules and policies that strip out all the fun,” admits Bluebeam VP of Human Capital, Tracy Heverly. “But here, Rich (Bluebeam President and CEO) has challenged us to support a fun environment as we scale and grow.”

The efforts don’t go unnoticed. “A lot of companies discourage fraternization. But everyone at Bluebeam is really appreciative of the culture here. They want to preserve what Bluebeam is, how it’s different, and they don’t take it for granted. There’s a mutual understanding that this is a unique place,” adds Hillary Larsen, Senior Facilities Specialist at Bluebeam.

Not only is Bluebeam allowing such fraternization—it’s actually penciling it in.


“Did you ever hear the story behind Nachos Jueves?” Tracy laughs in response to my question about why/how the heck it came about that we have a monthly company-hosted nachos social. “Rich, Don (Bluebeam CTO) and I were coming back from Autodesk University. Our flight was so delayed that it was faster to just rent a car and drive back. I called Maria (Sr. University Recruitment Specialist) to tell her that I might be able to still make a scheduled meeting with her, but it would depend on traffic since we were unexpectedly driving. She said ‘Oh, you have to try my family’s restaurant in Barstow on your way back!’”

“So we did, and it was just the most amazing Mexican food. We thought, ‘Everyone has to try this.’ So we planned a Nachos Jueves day, and Rich said we had to get the chips from Maria’s family’s restaurant, so we did. Food is such a unifying experience—people sharing food together really makes it feel like a family.”

Hence the small voluntary opportunities Bluebeam schedules weekly to allow team members to stretch their legs, grab a snack, and get to know coworkers outside of their departments. Whether it’s Nachos Jueves in Pasadena, Wonut Wednesday in Chicago, Taco Thursday in San Diego or Macaron Monday in New Hampshire, each office regularly hosts its own unique gatherings.

Bluebeam San Diego gathers for Taco Thursday

The collaborative atmosphere at Bluebeam has already fostered close friendships, epic bromances, and passionate project groups as it has helped team members grow professionally.

As Tracy explains, “If I had to comment on the things that I think are most foundational and unique at Bluebeam, it’s that not only are we selective in the hiring process, but we then make a commitment to each employee to try to help them grow, learn, and enjoy their work. It’s definitely a two-way street, but I love that the company continues to care about its amazing employees.”

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A Day in the Lives at Bluebeam

Building and Supporting a People-Centered Culture
Alina Ferrell

Alina is a Communications Strategy Manager for Bluebeam. In her spare time, she enjoys studying and staring out windows appearing to be deep in thought.